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Posted by admin on January 08th 2012 at 03:14 am
How Women Hunt for the Perfect Gift
End of 2010, eBay has published the results of a national study to identify the different types of gifts to their styles of holiday shopping. Given in the survey of eBay as “The psychology of the gift” by Kelton Research commissioned the American adult women were asked to identify their behaviors Christmas shopping. The study led to four types of Christmas shoppers, giving each a gift of a certain style.
eBay Survey of types of gift givers
According to the survey sponsored by eBay, can American women in four types of donor gifts are grouped. Which group do you belong?
Givers emotionally. About 4 in 10 women are emotionally American Givers. They are generally unique gifts, after much thought to the gifts and the recipients on their gift lists. Givers want to show how emotional they know that the recipient of a gift, so that their donations, mostly to plan and deliver even gift wrap the presents usually with a handwritten note, or tilt the map.
Givers practices. Fall more than 1 woman in 5 Americans in this category of donors. When they give the best gift items are either cold or monetary gift cards (vouchers or gift certificates). The rule of practice, they dominated as gifts, so they give the owner the freedom to choose at this time, the receiver thinks is best. And the ideal instrument for this kind of freedom is cash or a gift card.
Stifterverband convenience. About 16 percent of respondents described themselves as such. Givers convenience are the actual buyer. Often prefer gifts from a store or buy the source. For those women in search of gift ideas is a chore that they at some point (often reluctantly) hand. To give the most common providers of convenience only the feeling of excitement or joy in the search for the perfect gift.
Givers last minute. There are women who shop for gifts at the eleventh hour are. They seem the onslaught of last-minute purchase to enjoy. About 13% of American women fall into this category. This gift buyers are not usually plan their gifts before the holidays.
It seems possible, more exposed to the characteristics of different types of donors. For most people, but a feature that dominates, while one or two general behavioral characteristics are only secondary.
One blogger, for example, wrote that he really was a cross between the donor and donor emotional comfort. The proof, he said, was that he bought for Christmas gifts-all of which he carefully thought out and planned, for recipients of certain online store only. Before its metamorphosis into the hybrid-emotional comfort, he said, he was certainly the last-minute race.
The skepticism of the investigations
Investigation on eBay seems to be well trained and has been reported to have a confidence level of 95% with a margin of error of 3.1 percentage points. When I heard about this survey, my first instinct, self-control and determine what type of gift giver was I am. Then I realized slowly that I take such surveys with a grain of salt.
Firstly, this type of study, like many other similar studies, said the material aspects and financial / economic, gifts, as if generosity can be measured or quantified objectively provide. To categorize their gift to their style of racing, it seems the implicit argument seems to be that “give the perfect gift for everyone in the holiday something that can be bought in a store is,” which is certainly not absolutely true in all cases . There are in fact limitless possibilities for each non-material type, not store bought, not quantifiable in monetary gift.
But most people today feel compelled to give gifts to each other simply because of the fear of social sanctions. Which brings me to my second reason for skepticism: true win-just like true love conquers all fear, even fear of social sanctions and the fear of jumping from a moving train.
Apparent lack of spiritual foundation
There is a spiritual dimension of human tradition of gifts, even today, many people have forgotten the true spirit of generous devotion. Instead we can use our capitalist economy, to promote the gifts in sentimentality, as in the case of emotional Givers to the temptation to provide for the well to give a good jump and pensive face the noble goal of helping to give the benefit of someone in need .
Or take the case of the Givers Givers convenience and practices, the gift cards or cash to promote. I can be of two possible motivations for the crowd to support the convenience when they begin to think to find the perfect gift.
One possible reason is that they are not really the idea, holiday warmed up again, or they can be lazy to sort through hundreds of gift ideas and the perfect gift. They can also be generous, one way or another, to buy gifts for the holidays though perhaps not their idea of ??a vacation here.
Another possible reason is that they are forced into the practice of empirical social research of the best gifts to give during the holidays or special occasions, get involved. They give gifts to society frowns, they receive when they would not avoid doing it. This can easily avoid the reason for their preference for the perfect gift from, quickly and easily, and generally be to find a single source.
Thus, they seek the least disruptive route, especially with the sign saying “This way to the perfect gift idea that will not take one iota of your thoughts, time and effort.”
As a last-minute timer, I think they will not have the time or shop at the last minute for the pure adrenaline rush. Nothing bad about him, but the first question mark sprayed everywhere. Really loving people are generous, not only with their gifts, but over time they use it to find the perfect gift. If your gift is a tangible representation of your love and concern for the welfare of others, then spend time to find the best gift. The time taken to sacrifice you to find the perfect gift is part of the gift itself.
Offer, in the true spirit of generosity and charity, always requires a form of sacrifice of the donor. It’s a sacrifice that the donor prepared for the benefit of the recipient. Generosity and give the others are still centered. After reflecting on the investigation of eBay, I would say if you are intoxicated by the spirit of sacrifice, you will never be able to find the perfect gift for everyone.